Bearglove
Old Spice surprises as always. This time customers were offered a combination of deodorant and antiperspirant, so they don’t have to choose between effective protection and a nice fragrance. That was the theme of the new campaign for Bearglove. As usual, the advertisement, was intended for confident men with a character who lead a dynamic and unconventional lifestyle. Key visual I made shows the legendary Isaiah Mustafa and Terry Crews presenting the 2 most important benefits of the product.
Adaptations
End Screen
My task was also to create an end screen for a TV commercial that was later animated. It shows a row of lockers in a gym, one of which suddenly opens to reveal a package. After creating the master, I also took care of the adaptation of claims to individual language versions.
Animated Posts
The next part of the campaign was creating animated Facebook posts. My task was to design key frames that were then brought to life by animators. The topic is still the same, presenting 2 key claims in the most crazy and funny way, remaining in the atmosphere of the campaign.
